Master Management, Unternehmensführung Vollzeit in Deutschland 🎓 - 7 Studiengänge

Im Masterstudiengang Business Development & Digital Innovation erwerben Studierende umfassende Kenntnisse zur Unternehmensentwicklung, insbesondere zu Vertriebs- und Marketingstrategien sowie zu Management und Leadership.

Das Masterprogramm richtet sich an Personen, die über einen ersten wirtschaftswissenschaftlichen Abschluss verfügen und die eine Position auf der mittleren Managementebene von Unternehmen anstreben. Nach Abschluss des Studiums sind AbsolventInnen unter anderem in der Lage, Innovationsprozessen für den wirtschaftlichen Erfolg von Unternehmen voranzutreiben, dynamische Märkten zu bearbeiten und neue Geschäftsfelder in Unternehmen zu entwickeln, sowie Chancen zu erkennen, um einem Unternehmen beim Wachstum und zu Erfolg zu verhelfen.

Die Inhalte des Studiengangs stammen aus den folgenden Bereichen: Produkt- und Vertriebsmanagement, Unternehmerisches Denken, Entscheiden und Handeln im VUKA-Umfeld, Marktorientierte Geschäftsentwicklung & Finanzierung, Kultur- & Unternehmensentwicklung sowie Digital Business Transformation & Innovation.

Im Studiengang Digitales Management & Leadership erwerben Studierende interdisziplinäre Kenntnisse zu digitalen Geschäftsmodellen und zur Führung von Unternehmen in der Digitalwirtschaft. Dabei werden Fragestellungen und Aufgaben aus der unternehmerischen Praxis behandelt und zahlreiche Case Studies bearbeitet.

Nach dem Studium qualifizieren sich AbsolventInnen für Fach- oder Führungsaufgaben in zahlreichen Bereichen und Unternehmen aller Art, beispielsweise in Bereichen wie Vorstands- und Geschäftsführungsassistenz, Investment Management, Unternehmensberatung, Strategisches Management, Leadership und Innovation Management oder Change Management.

Die Inhalte des Studiengangs stammen aus den Bereichen Digital Strategy, Technology / Tools sowie Organisational Applications. Studierende lernen zudem quantitative und qualitative Forschungsmethoden kennen und absolvieren ein empirisches Forschungsprojekt.

The Strategic International Management master's program is an practice-oriented program, teaching students comprehensive knowledge of strategic management, as well as an extensive understanding of international corporate structures and transformation processes. The goal of the program is to make students aware of the significant shifts in the economy resulting from digitalization, globalization, and climate change.

This program is an excellent choice for individuals that aspire to become a respected authority in this field and seek answers to the pressing questions of today. With the skills students will gain through this programm they will have the knowledge and skills to start a successful career in international management.

The curriculum addresses subjects such as International & Global Management, Corporate Strategy, Leadership & Management, Applied Strategic International Management as well as Innovation Management & Design Thinking.

The Master’s program in International Management (M.A.) offers a broad portfolio of economic and management skills as well as important intercultural and interdisciplinary knowledge. The programme teaches in-depth knowledge of the industry with intercultural leadership skills, an understanding of organizational processes, and the ability to think economically, dynamically and based on solutions.

This English-language program is right for everyone with a Bachelor’s degree in a non-business field who wishes to gain additional economic expertise or switch to a management career. Graduates have the wide-ranging expertise and business skills required to assume a management role with a global company.

The curriculum addresses subjects such as Management essentials in a global context, Interdisciplinary project management, Economic thinking, Finance for non-finance managers as well as various electives to pursue personal interests.

The  Luxury Management master's program provides insights into the specific workings of the luxury sector and its approach to marketing and sales. Students gain a broad portfolio of marketing tools and learn how to apply them to develop a tailored marketing mix for luxury brands, goods, and services.

This program is an excellent choice for individuals who are passionate about luxury brands and want to specialize in management, marketing, sales, and strategy after completing their Bachelor's degree. After completing the program, students will be equipped with the skills needed to pursue a career in various areas of the luxury sector or other organizations and institutions in roles such as: Product or Brand Manager, Retail Buyer, PR Manager, etc.

The curriculum addresses subjects such as Strategic Marketing & Brand Management, Customer Experience in Luxury, Strategic & Financial Management in Luxury, Leadership & Management, Advanced Project Management as well as Innovation Management & Design Thinking.

The Strategic Marketing & Brand Management master's program is an practice-oriented program, teaching students to develop strategies for brand positioning, create comprehensive communication plans, and oversee their execution and implementation. The program provides the necessary knowledge and skills for students to excel in this highly sought-after field.

This program is an excellent choice for individuals who hold a Bachelor's degree in a business-related field and aspire to become skilled marketing and brand managers. After completing the program, students will be qualified to work in various roles in both domestic and international companies across different industries, non-profit organizations, or start their own business.

The curriculum addresses subjects such as Strategic Marketing Management, Brand Theory & Corporate Brand Strategy, Leadership & Management, Advanced Project Management as well as Innovation Management & Design Thinking.

The Master of Business Administration European Management – Managing with(in) Europe covers the topic European integration and its political, legal, economic and cultural elements. Furthermore, the Master provides students with knowledge to manage companies within Europe.

The degree course is designed for students holding a Bachelor’s degree and with at least one year of relevant work experience. After graduation, students are qualified to work in management and leadership positions on a European and global level.

The study programme consists of subjects such as International Management, European Law, Economics and Politics, International Accounting, Marketing and Management, Operations Management, Consumer Behaviour as well as Retailing and Human Capital Management.